Animal Friends Insurance reports a 40% increase in pet insurance sales

Despite the credit crunch, specialist pet insurance provider Animal Friends Insurance (AFI) has reported a 40% increase in sales. The success of the non-for-profit organisation lies in 3 things:

• a new, more comprehensive website coupled with an increased visibility online
• a wide range of policies: lifelong and per condition available, from £500 to £6,000 per year in vet fees
• cheap prices: from £6.36 per month

Credit Crunch encourages pet owners to buy pet insurance

In period of an economic downturn, people tend to make more rational decisions with their money. They see pet insurance more positively as they realise pets are likely to visit the vet each year and engender heavy vet bills.

AFI Founder and Manager Elaine Fairfax says: “More claims are made for pet related illness rather than accidents. Similarly, insurers are reporting that they find claim ratios are 1 in 4 and often as high as 1 in 3 for pets requiring veterinary treatment each year. Another important fact is that veterinary fees are rising faster than inflation and pet insurance claims are made more frequently than other household or car insurance claims.

With Christmas just around the corner there will be many new pet owners and it is even more important at a time like this that the annual message gets across: there is a cost to caring for pets.”

Learn more about Animal Friends Insurance or get a quote online now.

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